BRISTOL, Va. (WCYB) - Dolly Parton's Dixie Stampede will have a new name when it opens for the 2018 season.
According to a press release from World Choice Investments, which operates several dinner show attractions for Parton, the word "Dixie" will be dropped. The show's official website has already been changed to reflect the new name, Dolly Parton's Stampede.
Why the change?
“Our shows currently are identified by where they are located,” Parton said. “Some examples are Smoky Mountain Adventures or Dixie Stampede. We also recognize that attitudes change and feel that by streamlining the names of our shows, it will remove any confusion or concerns about our shows and will help our efforts to expand into new cities.”
The show is set to reopen on Jan. 19, but WCYB is not sure if there will be any changes to the content of the show itself, which features a light-hearted competition between the North and the South that includes the audience.
The release says the "production team is hard at work updating the existing shows for 2018."
World Choice Investments, LLC currently operates several dinner show attractions in Pigeon Forge, Tennessee; Branson, Missouri; and Myrtle Beach, South Carolina, according to NBC affiliate WBIR.
“There is interest in several parts of the United States and internationally to host one of our unique dinner attraction shows,” Jim Rule, World Choice Investments CEO, said. “We provide spectacular family entertainment at a great value. We continually listen to our guests and our desire to expand coupled with our desire to stay relevant in today's changing world led us to simplify our shows' names.”